Managing Partner, Jo Hudson, addressed over 100 charity legacy officers from some of the UK’s largest not-for-profit organisations including Age UK, Macmillan Cancer Support and RNLI with an update on crisis and issues management as part of legal firm Wilson’s recent annual seminar.
The conference, hosted by one of the UK’s leading charity law firms, was titled “One Day This Will All Be Yours” aimed to explore common issues relating to legacy giving, such as will disputes, and give charity legacy officers expert legal advice and practical knowledge to deal effectively with such cases.
As part of this programme. Jo’s address to delegates tackled some of the ‘dos” and “don’ts” for charities to consider if a legacy issue attracts negative media attention. Above all, legacy officers were advised to be prepared in order to be in the best position to respond to potential crisis situations, especially given today’s rapidly changing media landscape. As Jo highlighted; “In the age of online news and social media, news stays live for much longer. Only a few years ago, we felt we had time to avert a crisis – or at the very least to get our story, responses and messages straight. However, we all now have to be very mindful of the speed in which news now travels.”
Jo’s practical and expert advice was based on both Trinity’s extensive experience of crisis handling for charities, as well as highlighting media case studies from previous high profile charity legacy altercations.