Trinity PR has worked alongside Cardiac Risk in the Young (CRY) since 2003 and the team was therefore honoured to attend the charity’s 10th Parliamentary Reception (Wed November 28th), meeting up again with many of the organisation’s staff, supporters, volunteers and celebrity Patrons, as well as those MPs who continue to champion its cause.
One of the key speakers was Double Olympic Gold Rowing Medallist and CRY Patron, Andrew Triggs-Hodge MBE, who talked movingly about his own personal experience of young sudden cardiac death, having tragically lost two, apparently fit and healthy friends to previously undiagnosed heart conditions.
This year, the reception also provided a platform for the launch of a new and emotive campaign specifically targeting brothers and sisters of young people who have tragically lost their lives to sudden cardiac death. The new booklet, “Sibling Grief”– which has been compiled by CRY’s Chief Executive and Founder, Alison Cox MBE, a highly trained bereavement counsellor – features 10 personal ‘essays’ from men and women who recount their experience of suddenly losing a sibling.
The event was attended by the authors of the booklet who share the common aim of reaching out to other siblings who have been through a similar experience. They have all been working hard with the CRY Press Office to help generate widespread awareness via media coverage about the campaign, as well as filming short ‘sound bites’ for a new website; www.siblinggrief.org
Other speakers included Junior Health Minister Anna Soubry MP (who officially launched the new booklet) and CRY’s Consultant Cardiologist, Professor Sanjay Sharma.
Professor Sharma (who, this year alone has also worked as cardiologist for the Virgin London Marathon and the 2012 London Olympics) talked the audience through the past 12 months, where the charity has seen unprecedented levels of awareness & media coverage (leading to the CRY screening programme becoming fully booked up for the foreseeable future!) even greater recognition amongst clinical peers both in the UK and internationally as well as playing key roles in the British Cardiac Society’s Annual Conference and the Royal Society’ prestigious Summer Exhibition.
He summed up with the phrase; “CRY has finally arrived!” And everyone at Trinity is very proud to have been involved in that journey!