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Top soap star to be screened by experts from leading heart charity in memory of friend

Trinity PR is delighted to be part of leading heart charity Cardiac Risk in the Young’s (CRY) latest project in its ongoing campaign to raise awareness and to screen more young people potentially at risk from undiagnosed heart conditions across Yorkshire.

A simple and quick ECG test could save the lives of the 12 “apparently fit and healthy” young people that die each week in the UK from undiagnosed heart conditions. This Sunday (15th September), star of ITV’s Coronation Street Colson Smith (who plays Craig Tinker) will help boost these efforts by joining around 100 other young men, women and teenagers aged between 14 and 35 from across the region who will be screened by the expert team from CRY.

The screening day will once again be held by the family and friends of local man Rory Embling, who tragically died in May 2014 from a previously undiagnosed heart condition aged just 26. Colson, born and bred in Castleford, was a great friend of Rory; they were both staunch Leeds United fans and were both involved with Castleford Cricket Club.

Rory’s dad, Chris Embling (who famously built a pub in a shed a.k.a. “Rory’s Return” in the back garden of the family’s home to raise money for CRY in August 2015), says; “We are delighted that Colson – fondly known as Craig to so many of us Corrie fans in Yorkshire and across the UK – is so publicly lending his support to our weekend of screening, as well as taking the wise decision, as a 21 year old, to be screened himself.”

An ECG test is the gold standard diagnostic test used by CRY’s screening team to identify abnormalities that can cause sudden deaths in young people. The test is quick, non-invasive and, if necessary, a further Echocardiogram can be taken on the same day to provide further clarity or reassurance. Thanks to Professor Sanjay Sharma, Professor of Inherited Cardiovascular Disease and Sports Cardiology at St George’s University of London, Medical Director of the Virgin London Marathon and overseer of CRY’s screening programme, CRY can subsidise the programme significantly as she makes no charge for her work. Privately, these tests could cost hundreds of pounds.

Chief Executive of CRY, Dr. Steven Cox, concludes: “CRY now tests around 30,000 young people, aged 14-35, annually. But we still believe screening needs to be extended to all young people”.

Any local person between the age of 14 and 35 can register to have a free cardiac screening at www.testmyheart.org

KELO-COTE® teams up with Instagram Influencer @itsbeccarose

Instagram picture of @itsbeccarose

Kelo-cote®, clinically proven silicone scar treatment, has partnered with Instagram Influencer @itsbeccarose in a new social media campaign. In the summer season, keeping scars safe and protected in the sun is a high priority for the millions of people who have visible scars.

The pressure of showing more skin than usual in summer can also have an influence on the psychological wellbeing of people with visible scars. Whilst they should be rightly proud to show their scars – on the beach, on the gym or on holiday – it’s also important that people know that they can use treatments to help improve the appearance of scars, leading to greater body confidence.

The aim of this campaign is to promote body positivity and safe scar management amongst the general public and specifically those people who have a visible scar from injury, surgery, illness or cosmetic surgery.

 

Visit Becca’s blog piece to read about her personal journey to body confidence: http://beccarose.org/2019/08/learning-to-love-my-scars.html 

Eat well to heal well – 5 nutrition tips for wound recovery

Can food really help the healing process? Yes, says Dietitian Laura Tilt.

In the UK alone, 4.7 million surgical procedures, 130,000 burns admissions and 174,700 caesarean sections take place each year . After major traumas like these, the body begins the recovery process, often forming a visible scar. However, in a survey conducted by KELO-COTE®, nearly two-thirds of respondents were unaware that common surgical procedures, for example breast enhancements, actually require scar after-care1. Topical treatments, such as silicone gels, protect surgical scars once they have healed, helping to soften and flatten the appearance of abnormal scarring.

It is also important to support your wound healing from the inside, with proper nutrition. As Dietitian Laura Tilt explains; wound healing is complex. Not getting enough protein or other essential nutrients (like zinc or vitamin C) can delay the healing process and increase the chances of infection, which leads to a higher risk of scarring2 .So how can you get the right balance? Laura Tilt has offered her expert advice on how you can support your recovery with five top tips.

Tip 1 – Don’t diet

During the wound healing process the body uses more energy (calories) than normal. It’s therefore important to avoid dieting during recovery.3 .Eating three nutritious meals and one to two snacks daily will help deliver the energy your body needs to build new tissues. Try including high energy snacks like yoghurt smoothies, peanut butter on toast with sliced banana and milky drinks.

Tip 2 – Drink Up 

Drinking plenty of fluid is important, as dehydrated skin is more fragile and prone to breakdown. Dehydration also results in less efficient blood flow to tissues, which reduces the delivery of oxygen and important nutrients to the wound. Stay hydrated by keeping a water bottle close by and taking regular drink breaks. All fluids count – including tea and coffee! But try to avoid caffeinated drinks after lunch as they affect sleep. Choosing nutritious drinks like soups, milk or fruit and yoghurt smoothies will help provide extra protein and energy. Don’t like water? Try flavouring with cucumber and orange slices.

Tip 3 – Power with Protein

Protein provides the raw materials to repair and make new tissues and cells. Not getting enough protein can delay healing by prolonging the inflammatory phase and reducing the formation of collagen4. The amount of protein you need depends on your body size. As a general guide, including a bigger than normal portion of protein rich foods (around a palm and a half size) with each meal will help provide the extra protein your body requires during wound healing.

Ideas of high protein meals and snacks include a glass of milk, scrambled eggs on toast, mackerel or baked beans on toast, jacket potato with prawns in yoghurt sauce, lentil or chickpea curry, rice pudding, or hummus and crackers.

Tip 4 – ACE a brightly coloured plate

Many vitamins and minerals are involved in the healing process, but a group of vitamins nicknamed ACE (vitamins A, C, and E) are particularly important. Vitamin A is involved in the inflammatory stage, helping immune cells migrate to the wound. Vitamin C is needed for the formation of collagen and new blood vessels and vitamin E helps to protect the recovering wound2.

Brightly coloured fruits and vegetables like tomatoes, orange peppers, aubergines, broccoli, leafy greens, carrots, avocados, citrus fruits and berries are some of the best sources of the ACE vitamins. Aim for at least five servings of colourful fruit and vegetables a day – frozen, canned and dried fruits and vegetables all count!

Tip 5 – Max your minerals with nuts and seeds

Several minerals also play a role in wound healing. Zinc helps with collagen formation and new tissue growth. Iron helps deliver oxygen to the recovering tissues and copper helps form new blood vessels. Nuts and seeds are a good source of these essential minerals. Include nuts as a snack with a piece of fruit, stir them into yoghurts or use them to top cereal, porridge or soups. They can also be blended into smoothies, or try nut butter on toast.

The Guys’ Guide to Summer Pampering

The recent rise in male pampering shows no sign of slowing down anytime soon: this year’s Met Ball saw many high-profile men embracing the camp theme, sales of male skincare is booming and it’s now common place for male celebs and sports players to be asked in interviews about their grooming regimes.

So, if you want to present your best self this summer, but you don’t want to leave the comfort of your home to do it, follow our essential guide for guys getting summer-ready so you don’t get left behind!

  1. Have your feet been hidden away all year in boots, or crammed into trainers? Chances are, as summer appears, you’ll be ditching winter shoes in favour of sliders, flip flops or the latest catwalk trend for “hiking sandals”, so you need to get your feet ready to be exposed! A new survey1 found that over a quarter of men (28%) hate the way their feet look! So, why not pick up a pair of Footner Exfoliating Socks and get baby-soft feet without having to leave the house. Just pop the socks on for an hour and chill out in bed or on the sofa. In the next few days, watch all your dead skin peel away, leaving your feet soft and smooth without enduring a public pedicure. Whilst you’re at it, make sure you clean and trim your nails for summer-ready toes.
  2. Studies from Kantar reveal that hair removal products are the fastest growing category for male shoppers. It goes up 25% year-on-year, with £6m worth of sales in 2018. More and more men are favouring the smooth, hair-free look, as exhibited by the men on reality TV shows, with experts calling it ‘The Love Island Effect’. Why not get involved this summer? The range of methods for male hair removal include using cream, shaving, waxing and epilating.
  3. Take care in the sun – tans are great but burning isn’t. If you’re planning on chilling in the sun this summer, make sure you’re wearing a high SPF. Not only is looking like a lobster unattractive, it hurts too! If you do get a little too bronzed make sure you use after sun to soothe the burn. If the British summer doesn’t provide, you can always explore fake tanning options, so you still glow despite the weather. Statistics from Mintel show that almost one third of guys from 16 to 24 have experimented with a tan-enhancing product – join the trend and show off your bronzed complexion this summer.
  4. Eyebrows – yes, it’s now a man-thing, but some guys find that getting brows shaped and trimmed in public can be a painful experience in more ways than one! So, why not learn how to groom your eyebrows at home. Invest in a pair of tweezers for stray hairs and use a comb to work out which hairs are longer than others and need to be trimmed. Get these sorted so you’re ready for all those holiday selfies.
  5. Sort out your summer scent – If you’re going to be working out this summer or messing around on the beach it’s inevitable, you’re going to get a sweat on, so you want to make sure you’re extra protected in the sun. Make sure you’ve got a good deodorant and swap any heavy winter aftershave for a lighter summer fragrance, perhaps with notes of citrus so you stay smelling fresh, particularly as heat causes smell to intensify.

tel: + 44 (0) 20 7112 4905 • e-mail: info@trinitypr.co.uk • Address: 34 High Street, Ewell, Surrey, KT17 1RW / Privacy Statement

 

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