SOCIAL MEDIA
People are spending more time within the social network environment than anywhere else online. Therefore, ‘social’ should be a key focus area within your overall marketing and PR strategy.
Social media channels can be the first impression users have of your brand. The following examples demonstrate how we use social media channels on behalf of our clients;
Trinity PR manages The Harley Street Fertility Clinic’s (HSFC) Facebook page. This acts as an extension to the Clinic’s website giving users and patients the opportunity to engage directly with the brand. The Facebook page provides links to interesting articles, streams photos and videos and shares information on relevant events and initiatives.
HSFC’s Twitter feed is busy, vibrant and informative. Tweets bring content from the website to the surface whilst driving traffic back to the site at the same time. Trinity PR tweets ‘good news’ on births and pregnancies and highlights most relevant research articles, events and developments in the field of fertility.
- YouTube
The British Beer & Pub Association (BBPA) is the leading body representing Britain’s brewers and pub companies. The Association exists to promote and protect one of the Nation’s most iconic and important industries. We developed a film titled ‘Beer & Calories’ to dispel the myths of the ‘beer belly’ and the publics’ misconceptions of beer. The BBPA’s YouTube channel helped us to showcase it to national health journalists and consumers.
- Blogging
Business blogging is essential to your content marketing strategy. But, it’s not as easy as many ‘non-bloggers’ believe it is. Good blogging isn’t just posting some words now and again. It’s consistently creating valuable content to help you build your brand, establish yourself as an authority and to connect directly with your customers and potential clients.
You’re probably very aware of what’s happening in your industry right now. By working closely with us, we can help you to write about the issues your customers or prospects might be facing, and how they can best deal with them.
There’s also a big blogging community out there too – and you need to be engaging with them and make sure they’re aware of, and talking about, your product and your brand. In many sectors, established bloggers are as influential as journalists in more traditional media (broadcast and print) and the team at Trinity will ensure that your voice is being heard in these networks.
EMAIL CAMPAIGNS AND NEWSLETTERS
Email campaigns are a good way of keeping customers eg. patients, staff /members and clinical peers up to date on the latest offers and developments within your organisation. They are also very effective at re-marketing to people that have ‘dropped off’ as well as cross-selling additional products and services.
We design our emails using HTML standards in order to make sure that they are compatible with the most common mail clients (Outlook, Hotmail, Gmail, Yahoo etc.) and so they fit onto people’s screens. We use ‘campaign monitor’ to see how people interact with our emails.
For one of our clients, The London Clinic, the UK’s largest independent hospital, we produced a quarterly ‘HealthCheck’ bulletin to keep journalists informed on treatments, services as well as profiling key media spokespeople.
VIDEO PRODUCTION
Video delivery helps organisations communicate more effectively on a range of issues. Whatever the message, it’s essential to keep the video concise and engaging and to treat the user’s time as precious.
We produced a series of video clips for the launch of a new bereavement support resource for the charity Cardiac Risk in the Young (CRY). The clips, embedded onto a new website, show personal and sensitive accounts of young people coping with the loss of a sibling.
RESPONSIVE WEB DESIGN
Trinity PR can manage the design and copy development process of websites and microsites. It’s important to design your site so that it adapts to device, screen size or resolution and gives the user the best browsing experience.
Websites should be optimised for all devices – Desktop, Tablet, Smart Phone – as it can be expensive to deliver and to maintain multiple sites for different devices.
- Content management system
We are experts in delivering content managed website solutions which are highly intuitive and simple to manage. If your site is simple to manage and update, it will have a far higher uptake of usage internally and a longer overall ‘life’. We tend to work with the open source system ‘Wordpress’.
LIVE WEB CHATS
Webchats offer a great opportunity of engaging with your users or patients in a cost-effective forum. In turn, they can help drive conversion back to your website as well as enabling you to gather insight and data on your customers.
Trinity PR has developed and managed webchats with a number of KOLs, including media doc Dr Miriam Stoppard on the issue of skin health in babies and cosmetic surgeon Mr Mark Ho-asjoe on behalf of The London Clinic.
ADVERTORIALS, COMPETITIONS, PRODUCT PLACEMENT & EDITORIAL FEATURES
Remember, digital media is just another platform for your key messages. You may well have already invested in advertorials, expert comment, product placement and editorial coverage in more ‘traditional’ media such as print or radio. Essentially, it’s no different if you decide to place your content in a digital format as well – although you have the added advantage of:
- being able to engage directly with your audience (via online comments and feedback)
- see your coverage uploaded and published promptly (ie. you can forget the 3 month lead time you often find with the ‘glossy’ magazines!)
- competitions and reader-giveaways become more dynamic and interactive
- you can follow your target audience wherever they are (on their smartphone, tablet or PC!)
There’s no escaping it, media is on the move and you need to be able to move with it!
