Trinity takes to the Heart of London for annual fundraising event
Trinity PR was delighted to attend the 8th, annual “Heart of London Bridges Walk” on Sunday 6th July, as hundreds of supporters came together to take part in the flagship fundraising event for the charity, Cardiac Risk in the Young (CRY). Despite an ominously damp start, the sunshine broke through just at start of the event, to greet nearly 1,000 fundraisers gathered at Victoria Embankment Gardens as they prepared for their walk through the Capital.
Crossing many of the Thames’ Bridges – and passing by 12 of London’s most famous landmarks, to represent the deaths of the 12 apparently fit and healthy young people who die every week in the UK from sudden, undiagnosed cardiac conditions – the 8km walk finished at the Hay’s Galleria, where families were welcomed with a performance from “Rock Choir” as well as bundles of balloons , refreshments and a chance to relax and catch up with members of the CRY team, as well as other families who had taken part.
Many of the walkers had travelled some distance to come together in memory of friends and family they had lost to sudden cardiac death. As we met and spoke to these families (some of whom we’d known for many years – others, more recently bereaved) it was clear they all shared a real commitment to raising awareness of CRY. And, it’s this ongoing passion and drive to support CRY’s work which makes them so willing to become involved in media activity and to talk to journalists about their own, personal experiences.
Chief Executive and Founder of the charity, Alison Cox MBE, says;“Once again, it was wonderful – and very emotional – to see so many of our supporters come together in the heart of London to remember a friend or family member. The majority of the walkers who took part will have personally experienced the devastating impact of young sudden cardiac death and – even after almost 20 years – I still find it humbling that these families are able to see through their own grief to fundraise for us as they try to prevent other families from the same tragic experience they have endured.”
The annual walk, which has raised over £400,000 in its 8 years, helps to raise funds for CRY’s Research Fellowship Programme. CRY currently funds 6 doctors, for 2 years, who specialise in the field of inherited cardiac conditions, screening and sports cardiology. The research they produce advances understanding of conditions that can lead to young sudden cardiac death.
Trinity is proud to have worked alongside CRY since 2003 – and to have witnessed and been involved with so much progress and change, thanks to the charity’s continued campaigning. Next year (2015) marks CRY’s 20th anniversary so watch this space for yet more milestones in the field of screening, research and specialist support networks…