Trinity PR is delighted to announce a new partnership with the infusion specialists, CME Medical.
Working in tandem with the company’s marketing team, Trinity has been briefed to develop an initial 12-month PR and media relations programme to help highlight CME Medical’s large and varied product portfolio, as well as strengthening the company’s brand identity and reinforcing its position as the leader in the portable specialist infusion market.
2014 will be an exciting year for the organisation with a renewed emphasis on key areas, such as safety, obstetrics and hydration. PR will play a vital role in communicating these themes via targeted trade coverage and an expanding social media remit – as well as supporting its profile and presence at a range of exhibitions, conferences and clinical meetings.
The ethos of CME Medical is clear: throughout the company, the team is committed to making clinical practice safer and more efficient through innovation. Founded in 2001, CME Medical has more portable infusion products placed in the UK and Ireland than any other company and was the first infusion product company to obtain the Skills for Health Quality Mark for its training programmes.
Jo Hudson, Managing Partner at Trinity comments; “This is a great time for us to be ‘coming on board’. There is a real energy and enthusiasm within the marketing department and an expectation that the new PR and media function will help take the company’s profile among both healthcare professionals, patients & carers and key decision makers, to the next level.”
CME Medical has a heritage in pain management, palliative care, oncology and nutrition, providing innovative solutions to improve the delivery of patient care, whether in a hospital, community care or home setting.
Clare Barraclough, Marketing Communications Executive says; “Trinity successfully won a competitive pitch to manage our ongoing PR programme and from day one, we have really ‘clicked’ with the team! There’s a real commitment amongst my colleagues to see a greater focus and commitment to PR and we really look forward to developing our relationship with Trinity and seeing the results of their proposed programme of activity.”