As many of you will be aware, Trinity PR has had strong ties with the Middle East for a couple of years now but 2012 has seen a further expansion into our international offering with a presence in Dubai, the media capital of this key healthcare region. This enables us to offer valuable insights into PR opportunities in this market for our clients, many of who are keen to maximise their international capabilities.
Our UK office recently worked alongside the new Dubai team to support The London Clinic’s presence in the Gulf region at Arab Health, the world’s largest multi-track healthcare congress. Trinity undertook media outreach both for the UK and local Middle East media to promote the Clinic’s state-of-the-art facilities and equipment, as well as the personalised service they offer to patients from the region. With our strong network of media contacts in the Middle East we secured a number of feature articles and editorial in leading titles including Middle East Health, Arab Health Magazine, Arab Health Daily Dose and International Private Medical Insurance (IPMI) Magazine.