It’s certainly been a Summer like no other. As lockdown has begun to ease, many of us have gingerly taken baby-steps back into the “new normal”. Whether you’ve ventured to the local park for a picnic or taken a Great British Staycation, the beautiful warm weather has helped to keep spirits high. To celebrate body positivity and ensure people can step out with confidence with pedi-perfect feet, at-home treatment Footner Exfoliating Socks has partnered with some fantastic body positivity advocates this Summer, including mental health campaigner and former Love Island contestant Malin Anderson @missmalinsara and model & bo-po digital content creator Mollie Campsie @molliecampsie.
Malin Andersson shared the #feelthepeel experience with her 667K strong follower base on a self-care Sunday, commenting “As mentioned in my mantra today, take care of yourself. Taking that one hour out to pamper makes a huge difference to mental health because you’re allowing yourself YOUR time. My routine today consisted of using @footner_uk”
Model Mollie Campsie fell in love with the product on her first try and approached us to create some unique content for her rapidly expanding social media follower base (currently 121K). The result was a weirdly fascinating 10-day foot care YouTube diary, charting her progress from the initial 60- minute treatment to waiting for the #feelthepeel! After six months without a pedicure during lockdown, the results are amazing for Mollie. Watch the video here: https://www.youtube.com/watch?v=3BH2_ys0ER8&t=572s
Mollie directed followers to the foot-diary video via a series of Instagram Stories and a main-feed post commenting, “Work life is starting to get back to normal for me, so a Sunday night pamper routine is essential to get my bod ready for upcoming castings and shoots. My new secret weapon has been @footner_uk exfoliating socks to keep my feet soft, smooth and fresh as well as helping me feel more confident after 6 months without a salon pedicure. The socks use AHAs to break down and shed old and crusty skin; highly satisfying and a must-try! I even made a foot peeling diary which will be up on my YouTube channel tomorrow at 5pm (not for the squeamish!!!) so be sure to watch it if, like me, you enjoy that kinda thing! #feelthepeel #proudofmyfeet