Trinity PR has been working with its client the Harley Street Fertility Clinic to appeal to young Asian women to help couples achieve their dream of having a family.
Infertility is a condition that is still widely stigmatised within Asian communities. Despite being a cultural taboo, it is estimated that 2 out of 14 Asian couples experience infertility issues. The problem is so extreme that over a third of couples on waiting lists for donor eggs are Asian, all of which are hoping for matching eggs that currently don’t necessarily exist. Out of desperation many couples travel abroad to countries such as India every year to receive eggs, often in practices that are unregulated. This in consequence can have some devastating results.
Trinity PR launched a campaign with The Harley Street Fertility Clinic to help combat the misconceptions surrounding egg donation in the British Asian community. This included launching an insightful film regarding the ‘egg donation’ process (http://hsfc.org.uk/egg-donors/) as well as targeting Asian media with campaign press material.
Dr Venkat, Director of Harley Street Fertility Clinic comments; “It is a huge physiological shock for a women to be told that she cannot produce eggs anymore. The egg donor is a large part of the therapy process – offering a stranger the amazing gift of a family is very kind and brave act.”
In 2012 Human Fertilization and Embryology Authority (HFEA) changed the law for egg donors demanding that they received a financial incentive of £750, which has helped increase the number of women donating their eggs. In spite of this, there is still a huge shortage of Asian egg donors in the UK.
For more information on becoming an egg donor visit: hsfc.org.uk, email firstname.lastname@example.org or call 020 7436 6838.