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Pioneering pilot study takes the “puff” away from the E-cigarette debate- and replaces it with real research

As the ongoing “vaping debate” gathers pace, Trinity is excited to be working alongside the team at one of the UK’s most prestigious imaging companies which, just last week  released the results of a new pilot study highlighting for the first time the effects of “smoking” on the brain and nervous system.

Imanova’s Dr Matt Wall presented the results of the research on Tuesday [November 11th]  at the Global Addiction Conference in Rio de Janeiro, demonstrating how functional MRI scanning (fMRI) can provide researchers with the unique opportunity of visualising exactly what happens in a smoker’s brain when they inhale on a cigarette.

Speaking before the conference, Dr Wall explains; “The behavioural and sensory aspects of smoking are important factors in maintaining the addiction to cigarettes but their brain correlates have never been studied directly in humans.

“For obvious reasons, the practical and safety issues involved with using combustible materials in the confined MRI environment have effectively prevented serious neuroscientific work using modern methods.

“However, electronic cigarettes bypass many of these practical problems and safety issues and also provide a very good simulation of ‘traditional’ smoking. We have shown that using e-cigarettes with fMRI is an excellent model for direct evaluation of the effects of smoking on human neurophysiology.”

These initial findings (which pave the way for larger, more in-depth controlled research programmes) come in the midst of a current “war of words” between the e-cigarette industry and anti-tobacco campaigners. With a lack of robust, scientific evidence, both sides of the debate are finding it hard to support their arguments about the role and positioning of vaping products – as either a potentially valuable smoking cessation tool or a new ‘fad’ that normalises smoking and may encourage young, non-smokers to take up the habit.

Due to the current intensity of the vaping debate, media interest in the news story was high and the results of the pilot study were picked up by Reuters, with coverage achieved in a range of trade and consumer publications such as Medical News Today, Bioportfolio, Business Insider, The Huffington Post and Daily Mail. The results also generated some really interesting conversations with science and tech correspondents who are monitoring all developments around e-cigarettes and vaping and were excited by the prospect of “real research” into the effects.

 

Immanova

Imanova Director, Roughan Sheedy, concludes; “We are confident that this study will not only illustrate a breakthrough in scanning capabilities in the field of e-cigarettes but will also highlights the benefits of Imanova’s service offering to a wider, consumer healthcare market seeking to demonstrate product differentiation with scientific evidence in their respective markets.”

 

For more information about the imaging capabilities of Imanova, please visit; www.imanova.co.uk

News

2019

  • Are you prepped for Pilates?
  • Health Summit calls for widespread tech adoption to improve patient safety
  • Ditch the itch as chicken pox season approaches!
  • Heart Month 2019: New study comes under the spotlight as CRY marks a decade of funding expert pathology
  • A “100-year-old” test is still the gold standard for preventing sudden cardiac death
  • The six “low & no” beers to keep tabs on in 2019
  • What’s top of your health fix-it list for the new year?
  • What to do after Dry January

2018

  • What’s top of your health and wellbeing resolutions?
  • Highlighting the benefits of working in care on BBC Woman’s Hour
  • How to look after your mental health at Christmas
  • Putting the needs of others first this Christmas Day
  • The birth of a new approach to maternity planning for parents-to-be
  • How to help children living with mental health conditions
  • Innovative new mattress from leading medical manufacturers aims to reduce the burden of pressure ulcers for clinicians, caregivers and patients
  • New stats show over 80% of people think the government should be doing more to prevent sudden cardiac deaths in young people
  • Take a step in the right direction this party season
  • Know your skin type: Know your scar
  • “Over 4,500 young people tested for heart defects in Wales.” News comes as leading charity returns to Cardiff & reaches key milestone of 50 days of screening
  • Cannabis use fuelling rise in psychosis among young adults, says top Priory expert
  • How to make yourself more employable?
  • World Mental Health Day: offering support to friends affected by Postnatal Depression
  • New report released to promote best practice standards of care for the management of medication across primary care
  • Everything you need to know about medical management
  • Urology Week will encourage you to confront your leak
  • Fresher pressure: student stress and anxiety – how to be mentally prepared for university
  • CRY’s screening team carries out its 1,000th test in memory of Alex Reid
  • 5 Things To Consider Before Your Baby Arrives
  • Are you a slave to scrolling? Scroll-free September aims to break your addiction to social media and improve your mental health
  • 5 Healthy Back To School Tips For Parents
  • The importance and benefits for an organisation of working towards early talent diversity
  • New research shows sudden cardiac death in elite footballers is higher than anticipated
  • New poll reveals 44% of parents would support a ban on under-16s having smartphones
  • Lifting the lid on treatment options for SUI
  • How taking a selfie could help heal your scar
  • Summer, Sun and SUI
  • School’s out for Summer…but survey shows 45% of people don’t realise you need to protect a scar from the sun
  • I’m suffering from depression and anxiety – how do I tell my boss?
  • What every parent needs to know about their children’s scars
  • Phoenix Hospital Group announces partnership with London Eye Diagnostic Centre
  • #12 YEARS…#12 LANDMARKS…#12 YOUNG LIVES LOST EVERY WEEK IN THE UK
  • Are parents micro-managing Millennials? The influence of parents on graduates’ early career decisions
  • Women across the globe encouraged to unite and share the message that living with SUI is no laughing matter…
  • With the World Cup approaching, nearly half of us don’t realise when we’re binge drinking
  • Body dysmorphic disorder and cosmetic surgery
  • Hitachi Medical Systems Europe wins the contract to supply 6 ultrasound systems in the UK
  • Stars and their scars
  • New technology transforming blood and stem cell collection
  • More needs to be done to attract men into social care
  • New Report Released To Promote Best Practice For The Management Of Medication Across Secondary Care
  • 5 things you need to know about Stress Urinary Incontinence ahead of running the London Marathon
  • Preparing Yourself for Hip & Knee Surgery
  • The Fertility Show Returns to Manchester this Weekend
  • Charity fears families could be “falsely reassured” after a young sudden cardiac death
  • How to help a loved one who is suffering from an eating disorder
  • Hope for young British children living with neurological conditions
  • Trinity celebrates the launch of the Tatler Beauty & Cosmetic Surgery Guide 2018
  • Control Your Choice
  • Technology use in the NHS to eliminate medication errors
  • Coping with infertility on Valentine’s Day
  • Why should you consider blood cord banking as a pregnant mum-to-be?
  • Phoenix Hospital Group announces acquisition of 25 Harley Street
  • Failure to breastfeed can fuel depression in new mothers
  • What happens to your body when you stop drinking

2017

  • 5 Ways to Get your Body ‘Baby Ready’ for 2018
  • Leading Mobile Healthcare Company Opens New Facility in Manningtree
  • Trinity PR supports the launch of the revolutionary ARIETTA 850 at BMUS 2017
  • Coping with the Death of a Friend
  • New Report Released to Promote Best Practice Standards of Care for the Management of Medication across A&E Departments
  • Survey Reveals Crisis of Confidence in Medicine as a Future Career
  • Ahead of Alcohol Awareness Week (13– 19th November), Dr Venkat discusses the impact of alcohol on your fertility
  • Trinity PR at this year’s Fertility Show
  • Durham Remains at the Heart of Fundraising for Leading Cardiac Charity
  • 5 things you should know about STI’s and fertility
  • Give Your Kids The Healthiest Start To The New Term
  • Cancer patients with depression are “being overlooked” says leading Priory psychotherapist
  • 3 super foods that increase sperm count
  • Tickets on sale for The Fertility Show
  • Multidisciplinary Team is the Key to Rapid and Effective Management of Patient Wounds
  • Hundreds of walkers take great strides to support charity
  • Omnicell Joins Forces to Raise Awareness of the Importance of Adhering to Medication
  • Coping with infertility on Father’s Day
  • Is it safe to exercise when going through chemotherapy?
  • Let’s open up and support mental health awareness week
  • The truth about your weight and fertility
  • The Secrets of a Couture Smile
  • The Great North-South Fertility Divide
  • 3 ways to achieve a youthful look
  • Ovarian Cancer Awareness Month
  • What to do when you have a skincare emergency
  • Don’t wait until it’s too late…
  • HSFC Director Dr Geetha Venkat uses Arab Health 2017 to address the region’s fertility ‘time bomb’
  • Trinity PR delighted help launch London Medical Concierge
  • Cervical Cancer Prevention Week 2017 (22 – 28 January)
  • Battling the cold weather: how to manage seasonal symptoms with a long-term health condition
  • 5 top yoga moves to improve your fertility
  • The top 3 facial surgery trends of 2017 predicted by leading plastic surgeon Daniel Ezra

2016

  • Alcohol And You: Why The Office Party Is Often Your Most Important Wake-Up Call Of The Year
  • How to navigate the festive season whilst undergoing fertility treatment
  • Let it slow! As Christmas approaches, Priory expert urges parents to stop over-scheduling their children
  • MPs from all parties sign up to pledge to stop young sudden cardiac death
  • Trinity clients first on board with national charity alliance
  • Limit young children’s screen time to no more than an hour a day, says Priory expert
  • World COPD Day!
  • Daniel Ezra, oculoplastic facial surgeon, guides people on how to maintain a perfect social media profile
  • Trinity PR at The Fertility Show this weekend
  • Dyspraxia in the workplace: hidden challenges, hidden assets
  • Trying for a baby? Eat pumpkin seeds this Halloween to boost your fertility says Dr Venkat
  • myGP™ transforms winter flu immunisation programme roll-out
  • Women’s health…in the spotlight
  • Omnicell’s new awareness campaign aims to help organisations prepare for GS1 standards
  • 5 top tips to help smokers quit during Stoptober
  • Fertility Treatment on the NHS
  • Leading OculoFacial Plastic surgeon comments on the most talked-about face in fashion
  • Rain won’t stop play for charity supporters…
  • Polycystic Ovary Syndrome Awareness Month
  • Keep Calm and Conceive
  • Trinity PR excited to launch new report Cosmetic Surgery: The Road to Reform
  • MyClinicalCoach looks set to help millions of patients with long term health conditions
  • HSFC offers new shockwave therapy to treat erectile dysfunction
  • Keeping up appearances…
  • Ingenious new device from Clement Clarke strives to change the way young children are taught to inhale their medication
  • Acclaimed artist to auction palette in second exclusive charity partnership
  • Clinical Health Coaching helps GP practice empower patients and bring transformation of care
  • The changing face of parenthood in the UK
  • Trinity PR has been taking some tips from experts at the Priory Group on how to make the summer holidays memorable for the right reasons!
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  • Pioneering study highlights hope for young people living with curvature of the spine
  • It’s time for a digital detox!
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  • Dr Venkat advising all athletes and spectators travelling to Rio to take extra precautions against the Zika Virus
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  • Trinity PR is looking for a new team member
  • “Labels are for jars, not people”
  • Mr Daniel Ezra comments on BAAPS advertising guidelines
  • Trinity supports new client 3rings for Mother’s Day
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  • Singer Pixie Lott speaks from the heart as she fronts national TV appeal for cardiac charity
  • Omnicell welcomes Lord Carter’s report to help drive efficiency and cost savings across the NHS
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  • Leading fertility expert urges couples hoping to conceive to have more sex!
  • Canvassing opinion on the pressures affecting doctors
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2015

  • Apex lays down its support for homeless charity this Christmas
  • Britain’s Stress Problem Is Affecting Our Fertility
  • Marking 20 years of Cardiac Risk in the Young
  • A spotlight on medication adherence
  • Apex announces its launch into the UK pressure area care market
  • Dyspraxia- “Is it a battle of the sexes?”
  • Europe’s biggest provider of 24 hour care say we need to improve Dementia care to provide for our ageing population
  • Help us to tackle medication non-adherence
  • A good way to end the week…
  • Five ways NHS staff can keep happy and healthy
  • Leading cardiologists come through together in the heart of London
  • Trinity PR Excited To Be Involved In Launch Of New Report On The Role Of Assistant Practitioners From Skills For Health
  • Trinity celebrates launch of children’s book “You’re so clumsy Charley”
  • How a throw-away paper cup can save the life of a child with asthma
  • If you’re heading to Whitstable Oyster Festival this weekend ……
  • Why we need to break the British reserve and ask for a second medical opinion
  • Omnicell Comments On Jeremy Hunt’s Announcement To Help Tackle Medication Non-adherence
  • Dr Venkat Answers Questions On Donor Conception As A Single Mum
  • Trinity PR Supports Global Organisation, C-path, As First Ever UK Office Opens
  • Yet Two More Sudden Cardiac Deaths…
  • Top Tips For Inducing Labour
  • Join The Care Certificate Thunderclap
  • The Right Medicine: Expert Debate
  • A Chapter In Life That No Mother Should Ever Have To Write
  • Evening With Public Health Minister Jane Ellison
  • CME Medical Launches Safety Campaign For NHS Trusts In Line With NPSA Deadline
  • New Figures Outline Cost Efficiencies With ‘Unsung Heroes’ Of The NHS
  • End Of Dry January, Start Of Wet February, March, April, May…
  • Eye Health In A Digital World
  • Top Tips To Get Ski Fit
  • New Year, New Face: January Named As Busiest Month For Cosmetic Surgery
  • Music’s Ode To Life
  • ‘Dry January’ On The Up- But More Consumer Awareness Needed On Lower Strength Options

2014

  • Cheska’s Christmas Classical Chart
  • The alternative guide to Festive feasting!
  • Join our team
  • Trinity PR proud to work alongside national charity CRY during hard hitting new campaign
  • Bereaved parents attend Westminster event to help launch a hard-hitting new ad campaign to raise awareness of sudden cardiac death
  • Pioneering pilot study takes the “puff” away from the E-cigarette debate- and replaces it with real research
  • Medical experts debate acute hospital care at key conference
  • Harley Street Fertility Clinic’s Dr Venkat to have a weekly slot on BBC Asain Network
  • Health Secretary, Jeremy Hunt and one of UK’s best known musicians, Suggs, show support for Pancreatic Cancer research
  • Destination Diabetes: – celebrating the arrival of the London Diabetes Care Plan
  • Trinity PR works alongside national charity during annual awareness week to call for greater understanding of issues faced by young people living with Dyspraxia
  • New campaign to help tackle the issue of medication non-adherence
  • Menopause month: Tackling Taboos
  • Daughter raises funds for nursing home in memory of late father
  • Webchat with HSFC director Dr Venkat and Mother & Baby Magazine
  • Trinity PR supports Pancreatic Cancer awareness month this November
  • Trinity takes to the Heart of London for annual fundraising event
  • Happy Anniversary NHS!
  • Beautiful Beetroot
  • Sibling Support
  • Skills for Health Media Bulletin
  • Treatment for BRCA Gene Mutation
  • We are moving
  • Abraxane for the treatment of advanced pancreatic cancer added to National Cancer Drugs Fund List
  • National Apprenticeship Week (3-7 March 2014)
  • Pancreatic Cancer UK launches “two more months” campaign ahead of crucial decision by The Cancer Drugs Fund
  • Trinity PR adds exciting new client from the medical device sector to its current portfolio
  • The Heartbreaking Agony Of Losing A Partner Before The Age Of 35
  • We’re looking for a new Trainee PR Account Executive
  • Raising awareness of egg donation within the Asian community
  • Excellence in compliance saluted across London NHS Trusts

2013

  • In celebration of the festive season, Trinity PR developed a popular sprouts story that captured the media’s attention
  • Pancreatic Cancer: Time to change the story
  • BSIR annual meeting 2013: Conference news- amputation rates too high experts warn on world Diabetes day!
  • Digital vs. Traditional – it’s all in the mix for PR agency selection
  • Don’t hang up on Dyspraxia
  • Trinity PR embarks on new working partnership with Steadfast Clinics Ltd
  • Millions of patients given new hope of beating their back pain: 40 % could be cured with antibiotics
  • Rebuilding faces, mending smiles; the life changing work of Project Harar
  • One day all this will be yours…
  • Health News Watch: Tackling the “Big 5”
  • Get a sprint on this spring in aid of help for heroesget a sprint on this spring in aid of help for heroes
  • Don’t let the winter chill freeze your back

2012

  • Have a fertile New Year!
  • Cardiac Risk in the Young (CRY) 10th Parliamentary Reception
  • Women applaud on-going development of techniques that let them to say ‘no’ to hysterectomy
  • Competition hots up in the Gulf…
  • Trinity: the midas touch
  • We’re in!
  • Is Telehealth the answer?
  • Cataract surgery access slammed
  • Don’t let asthma hold you back…follow the Olympic lead
  • Calls for urgent review of cardiac screening policy among black athletes
  • The Sunshine Vitamin: Are you getting enough vitamin D?
  • The Middle East Market
  • Guild of Health Writers
  • Newlife: raising the bar in reproductive health
  • Cardiac screening in the young soars overnight as Fabrice Muamba hits the headlines
  • Trinity supports The London Clinic’s clinical trial and patient recruitment programme
  • Our website
  • Hello Dubai!
  • Super sprint
  • Call for increased access to clinical trial data
  • Charities’ tax relief fears
  • Hope on the Horizon…
  • Sign-up in support of screening

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