Trinity PR is delighted to be working alongside Apex Medical Limited as they launch into the UK pressure area market. The new UK company is a result of APEX Medical Corp, a leading player in the Pressure Area Care and Respiratory Therapy sector, completing its largest acquisition to date in procuring Westmeria Healthcare Limited (Westmeria) a leading UK provider of Pressure Area Care (PAC) therapy.
The company’s headquarters will remain in Crayford, Kent as APEX looks to increase its service capabilities and widen its distribution network across the UK; including expanding into the acute sector. Westmeria’s current Dynamic and Static Mattress ranges will benefit from a rebrand to carry APEX’s visual identity.
APEX will strive to maintain the high standards of service and product development pioneered by Westermeria since its formation in 1999 and will become a market leading developer, manufacturer and supplier of pressure area care equipment, medical beds, and manual handling equipment, with an emphasis on serving the healthcare needs of patients throughout the UK.
The launch of the new company will take place at the Care and Dementia Show (3rd -4th November 2015), NEC Birmingham, with APEX also having a major presence at Wounds UK (9th-11th) November 2015, Harrogate International Centre.
Nicola Rodker, Managing Director, APEX, comments: “We have been working with the company successfully for over ten years in building the UK Pressure Area Care sector and this transaction allows us to continue to grow our services and channels with the added benefit of APEX’s extensive portfolio of medical equipment including a series of new wound management products and services. This powerful business collaboration allows us expand within the wound care market, through product leadership and a focus on innovation, design and speed to market.”
“We are not just focused on products; our expert teams also offer existing excellence within Research and Development, as well as a heritage in education and training and reputable repair and maintenance services. As part of this approach to customer service, we are proud to provide a resource centre for our customers to lean on throughout the life-cycle of the product.”