While some may argue that healthcare is late to the “digital party”, there is no doubting that health tech is now a rapidly expanding sector. Trinity PR’s business is closely involved with companies pioneering developments in this area. We work on a range of ventures across the sector, from ambitious start-ups launching new products into market, to established players extending their portfolio.
We understand the challenges faced by health tech companies entering a fast-paced and competitive market place and the need to develop proactive and creative PR campaigns to deliver strong editorial results.
The Agency recently implemented a full service PR and social media campaign to support the launch of a revolutionary new smartphone app – myGP™ – developed by London based Health Tech specialist iPLATO. Commissioned by NHS England, the app helps speed up access to care by allowing patients to securely book and/or cancel appointments remotely on their ‘smartphone’ phone.
Positive new pieces and thought-leadership features across health care trade titles including GP online, Digital Health Age and News Medical reached around 5 million key influencers. Following the PR launch campaign myGP™ by iPLATO has been the most downloaded medical app in the UK in recent months.