Innovations in medical devices, surgical equipment and medical solutions are increasingly changing the face of UK healthcare for medical professionals and patients alike. Trinity PR has been fortunate to work with some of the world’s leading manufacturers and distributors of medical and surgical equipment, including campaigns for healthcare automation and medication adherence specialists Omnicell. In fact, Omnicell’s Let’s Take Care of It campaign, co-ordinated by Trinity, was nominated for a CIPR North West PRide Award 2016 for Best Healthcare Campaign.
Recently, the team worked with Clement Clarke International, worldwide manufacturer of innovative medical instrumentation in the respiratory sector, to launch its single use DispozABLE™ Spacer. Trinity PR was recruited to create a campaign to raise awareness of this scientifically reviewed device for the safe and prompt treatment of school age children suffering acute asthma. Educating key audiences including school nurses, school office staff and parents about the risks of not using the correct device and providing clear guidance on dealing with emergency situations for children and young people was central to the message. New data, presented at the International Society for Aerosols in Medicine (ISAM) conference (Munich, 30 May – 3 June 2015) provided the news hook for the UK national media launch, resulting in significant interest in the educational trade and consumer media as well as amongst patient groups, such as Asthma UK.
Read more on our story about this “coffee cup” innovation and see the national coverage at http://trinitypr.wpengine.com/news/how-a-throw-away-paper-cup-can-save-the-life-of-a-child-with-asthma/