Trinity has worked as the Harley Street Fertility Clinic’s (HSFC) retained PR agency since 2012 with the aim of raising the organisation’s profile amongst consumers and healthcare professionals alike to help increase patient referrals. The programme involves running the Clinic’s press office, as well as promoting HSFC’s range of fertility treatments and services to target media.
Activity includes; issuing expert comment to national and broadcast media to ‘piggy-back’ on the media agenda, placing patient case study features, topical news stories and raising awareness of key fertility issues in a mix of media including online, women’s consumer press, parenting and Asian magazines.
Trinity’s credentials in this area also include working with the UK’s largest independent hospital, The London Clinic, as their retained agency for over 7 years. We managed an ongoing media crisis programme, as well as promoting cutting-edge treatments such as CyberKnife and the da Vinci Robot. We have also helped to launch new ventures such as the £90 million pioneering The London Clinic cancer centre, Newlife, a fertility centre based in Surrey and Harley Street’s The London Orthopaedic Clinic.