Special interest in: strategic counsel & crisis management, Cause-Related Marketing
With a background in media relations and strategic management that spans almost 20 years, Jo plays a crucial role in developing and implementing programmes for Trinity’s retained healthcare clients. She has created marketing and PR campaigns to build up and manage the reputation of leading hospitals and private practices, pharmaceutical companies and OTC brands whilst providing on-going strategic counsel and crisis management advice. Ensuring a strong return on investment for clients is a key focus for Jo and she is an inspirational team member, leading by example to achieve the very best results.
Jo also has a specialist interest in developing and managing cause-related marketing (CRM) campaigns representing clients from both the corporate and not-for-profit sectors.