Caroline Beswick
Currently oversees PR programmes for brands within Bayer Healthcare’s consumer porfolio (household names such as Rennie, Berocca, Sanatogen, and Canesten), as well as managing brand and patient-focused projects for Bayer Diabetes Care.
Caroline comes from a strong background in consumer health PR, having directed accounts for a number of high profile over-the-counter medicines and vitamin supplements. Her consumer experience includes managing a rolling PR programme for community retailer Lloydspharmacy.
Heading up Trinity PR’s consumer division, Caroline’s recent work includes the launch of a new treatment for period pain Feminax Ultra, the introduction of Bepanthen nappy care ointment to the UK market, co-ordinating media relations for a national patient competition – Bayer Diabetes Care DreamFund and a digital campaign to target young women for feminine health brand, Canesten.
Jo Gulliver
Directs the ongoing PR account for The London Clinic – one of the UK’s most prestigious independent hospitals - working closely with the CEO and the marketing team to ensure that PR activity is proactive, innovative and responds quickly to the news agenda. Jo has also developed comprehensive crisis management programmes for The London Clinic and Bayer Healthcare.
Jo also helps to manage Trinity’s growing portfolio of independent healthcare practitioners, developing marketing and PR campaigns to help build up leading consultants’ private practices. For example, Trinity PR launched a pioneering new treatment for osteoarthritis, Orthokine – the first of its kind in the UK – on behalf of Professor Peter Wheling.
Jo has a specialist interest in developing and managing cause-related marketing campaigns. During her time as PR Manager at the British Heart Foundation, Jo played a key role in securing corporate associations with Sainsbury’s (worth over £500,000) and Candis Magazine (worth over £350,000).
Jo Hudson
Manages Trinity’s not-for-profit sector clients including; Beating Bowel Cancer, Cardiac Risk in the Young, Dyspraxia Foundation and Carers Week. Campaigns include national awareness weeks, lobbying activity, celebrity liaison and Parliamentary Receptions.
Jo has a great deal of experience in promoting issues relating to coronary heart disease and sudden cardiac death syndrome. Jo developed strategies to support the launch of a world leading cardiac pathology lab and the 2009 “testmyheart” tour, screening over 3,000 young people across the UK for heart defects.
Jo has an established background in charity and public health media campaigns and brings a level of experience and knowledge to Trinity PR that has helped the agency secure a number of leading public sector clients.
After beginning her media career in broadcast journalism, Jo moved into the PR industry and has co-ordinated campaigns for a number of clients including national charities, Government departments and public health organisations. A 4-year role as Medical Press and PR Manager for the British Heart Foundation, saw Jo heading up a team responsible for publicising research, public health and patient care initiatives.
